Simoda are a scale up technology business based the wonderful steel city of Sheffield.


Located in former industrial area of Sheffield called Kelham Island at the Eagle Works, a former factory which was opened in 1830 by Charles & Samuel Peace who used the factory to refine steel for multiple industries across the globe.


Simoda stands for Simplify Modernise Accelerate and we would love to tell you some exotic story about how we came up with the name after meeting a buddhist on our travels who taught us the ancient ways of SIMODA but the truth is that Simoda or Simplify Modernise Accelerate were business outcomes our leadership team have driven for years.


The Simoda leadership team boasts over 100 + years of IT industry experience.


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Help business leaders & IT teams

Solve issues

Address challenges

Achieve objectives

Through technology


Be on time & prepared

Encourage healthy conflict

Question / ask why

Always be learning

Enjoy your job

Technology 1st Strategy

Unlike our competitors we don’t have a traditional sales approach, we have a team of experienced and skilled technology experts (commercial & technical) who work together to help our customers.

Because of this we don’t operate a traditional sales structure where you would see a salesperson targeted to earn the business profit from sales to customers, instead we provide healthy basic salaries and a companywide profit share scheme.

This ensures our first focus is on finding & delivering the right technology to solve issues, address challenges and achieve business objectives.

Trusted Advisors


A trusted advisor means we work in partnership with our customers to help them choose the right solution in relation to business issues, challenges and or objectives whilst ensuring the customer achieves both commercial and technical success.

The Simoda Trusted Advisor Framework

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Proud of our heritage & excited by our future