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How Agentic AI is Improving Customer Experience

AIBusiness Communications and Connectivity

How Agentic AI is Improving Customer Experience

Harry Thomas
20/07/2026
0 min read
Dialpad Agentic AI

Artificial intelligence has spent the last few years helping businesses work faster. It can summarise conversations, generate content, analyse data, and support employees with information when they need it. But a new phase of AI is now emerging, one that doesn’t just assist people but actively acts on their behalf.

This is the rise of Agentic AI.

Why Agentic AI Is Different

Unlike traditional AI tools that wait for instructions, Agentic AI is designed to understand context, make decisions, complete tasks and continuously learn from interactions. It can answer customer enquiries, perform multi-step actions, follow up on outcomes, route conversations to the right people, and provide personalised support without constant human intervention.

At Simoda, we are helping organisations unlock the real-world benefits of Agentic AI through our partnership with Dialpad. Rather than focusing on technology for technology’s sake, we focus on solving genuine business challenges. The result is improved customer service, higher productivity, better employee experiences, and measurable returns on investment.

One area where Agentic AI is delivering immediate value is customer communications.

Many businesses face the same challenges. Customers wait too long for answers. Teams spend time handling repetitive requests. Managers struggle to gain visibility into customer interactions. Meanwhile, customer expectations continue to grow.

Fortunately, Agentic AI addresses these challenges directly.

Turning Agentic AI into Real Business Results

Through our partnership with Dialpad, Simoda is helping organisations move beyond AI experimentation and achieve tangible business outcomes. By applying AI-powered communications technology to real-world operational challenges, businesses can improve efficiency while creating better customer experiences.

The following examples show how Agentic AI has already had a positive impact on some of our existing customers.

 

Improving Customer Experience in the Automotive Sector

A vehicle dealership specialising in car sales, servicing and MOT bookings faced a familiar challenge. Long wait times, calls being transferred between departments, and limited opening hours were creating frustration for customers. Test drive requests often reached the wrong team, while service and MOT enquiries added pressure to already busy employees.

By implementing Agentic AI through Dialpad, Simoda helped transform the customer journey.

Calls are now answered instantly, regardless of the time of day. Customers can book test drives, service appointments and MOTs without waiting to speak with an employee. Appointment confirmations are sent automatically, creating a seamless experience from start to finish.

As a result, the dealership now benefits from 24/7 availability. Customer experience has improved significantly, productivity has increased and the business can clearly demonstrate a return on investment. In addition, AI-generated customer satisfaction insights provide visibility into every interaction without requiring customers to complete surveys.

Most importantly, customers receive the support they need whenever they need it.

 

Streamlining Insurance Customer Service and Compliance

An insurance provider specialising in car insurance, breakdown cover and GAP insurance faced a different set of challenges. Identity verification took time, customers frequently contacted the business with routine policy questions, and supervisors struggled to monitor every interaction. At the same time, maintaining compliance across large volumes of calls remained an ongoing concern.

To address these issues, Simoda introduced Agentic AI capabilities through Dialpad’s AI-powered communications platform.

Now, customers receive immediate responses to many of their enquiries. Questions about policy renewals, costs, cover levels and policy details can often be resolved without human intervention. Furthermore, the system can complete identity verification before passing a customer to an advisor when required.

Claims information, renewal documentation and policy details can also be delivered automatically. Consequently, customers receive answers faster while agents spend more time dealing with complex or urgent cases.

The benefits extend beyond the customer experience. Supervisors receive alerts when customer frustration is detected during a call. Additionally, AI-powered agent assistance provides compliance guidance, relevant information and recommended scripts based on the live conversation. As a result, agents receive real-time support without interrupting the customer journey.

The organisation now operates with round-the-clock availability. Training time for new recruits has fallen, compliance is easier to monitor, and staff feel more supported in their roles. Meanwhile, productivity has increased without the need to increase headcount significantly.

Dialpad Agentic AI
Why Businesses Are Partnering with Simoda and Dialpad

As with everything we do, our approach to implementing Agentic AI within an organisation is outcome-first.

Through our partnership with Dialpad, we help organisations identify where Agentic AI can deliver the greatest impact. Whether the goal is improving customer service, supporting employees, increasing efficiency or strengthening compliance, the technology must align with genuine business objectives.

Unlike many AI projects that remain stuck in the planning phase, our focus is on delivering measurable results. By combining Simoda’s expertise in business communications with Dialpad’s innovative platform, organisations can introduce AI-powered communications without unnecessary complexity or disruption.

As AI continues to evolve, organisations are moving beyond experimentation. They want practical solutions that improve customer experience, increase productivity and deliver measurable outcomes. Agentic AI is making that possible today.

Exploring Agentic AI for Your Organisation

Businesses that succeed with Agentic AI will not view it as a standalone technology project. Instead, they will use it to create smarter customer journeys, empower employees and improve operational performance.

The organisations already seeing results are focusing on outcomes such as faster response times, improved customer satisfaction, stronger compliance, greater efficiency and increased productivity.

If you’re exploring how Agentic AI could transform your customer communications, improve service delivery and unlock new efficiencies, speak to Simoda. As a trusted Dialpad partner, we can help you identify the opportunities within your organisation and build a solution that delivers genuine business outcomes.

Exploring Agentic AI for Your Organisation