Sheffield’s Simoda Powers Up British F4 Star Rowan Campbell-Pilling

We at Simoda are thrilled to announce an exciting new partnership with one of the city’s most promising young talents, 18-year-old F4 racing driver Rowan Campbell-Pilling, who is making waves in British Formula 4. 

This homegrown collaboration merges Sheffield steel with cutting-edge technology, as we become Rowan’s official technology partner for the 2025 season. Both parties, driven by ambition and performance, aim to push boundaries both on and off the track. 

Rowan, who has built a strong following thanks to fearless driving, podium finishes, and a record-breaking rookie season with JHR Developments, represents the future of British motorsport. He proudly flies the Sheffield flag as he pursues his goal of reaching Formula 1. 

“Partnering with Rowan is a no-brainer. He’s sharp, determined, and not afraid to take risks—the same mindset we bring to helping businesses transform through IT and technology.” - Daniel Bumby, Managing Director  

We’re proud to back a local lad with serious talent. We also can’t wait to support the races around the UK and meet more businesses with the same ambition for growth. So many of our customers and partners are looking forward to coming along with us. 

As Rowan’s technology partner, we lead the way in supporting businesses across the region. We help organisations improve performance, drive productivity, and elevate operations with the right solutions across Data Intelligence, AI, Cyber Security, Infrastructure, Networking, Communications, and a team of IT helpdesk engineers to support day-to-day IT needs. It’s a perfect fit of high-performance sport and high-impact technology. 

Rowan shared his excitement: “I'm really excited to be working with Simoda, our newest partner, as we enter the new 2025 FIA British F4 season. It's amazing to have the support of the city and the Yorkshire region with me on this incredible journey. I look forward to making the team proud, on and off the track, as the season gets underway.” 

From pit lane to performance, this partnership is more than a sponsorship—it’s a proper Yorkshire-powered collaboration built on innovation, grit, and a drive to win. 

For more information, visit: https://www.rowancampbellpilling.co.uk/ 

Rowan is next on track this weekend, May 23rd - 25th, at Snetterton. 

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