Simoda is proud to support Rowan Campbell-Pilling as he enters the 2026 GB3 Championship with Xcel Motorsport. Our partnership continues to grow, and this season we are bringing it together under a new identity: Rowan Campbell‑Pilling: Powered by Simoda.
This initiative reflects our belief that performance comes from clarity, precision and the intelligent use of technology. Whether in elite motorsport or within modern organisations, success requires the ability to simplify complexity, modernise foundations and accelerate outcomes through data, AI and automation.
A Partnership Built on Shared ValuesOur partnership with Rowan Campbell‑Pilling began during his 2025 British F4 season. From the start, his mindset impressed us. He stays calm under pressure, analyses every detail and works with relentless focus to improve. These qualities match the traits we see in high‑performing teams and leaders across the organisations we support.
At Simoda, we know that performance is not accidental. It comes from insight, discipline and the ability to make confident decisions at speed. Therefore, continuing our support into GB3 made perfect sense.
I'm really excited to be working with Simoda as we step up from British F4 to the UK’s GB3 Championship. Like last year, it’s amazing to have the support of the city and the Yorkshire region with me on this journey. I look forward to making each of my partners proud, on and off the track.
Rowan Campbell-Pilling
GB3 Driver for Xcel Motorsport
Our collaboration has now developed into something deeper than sponsorship. It reflects a shared belief in progress and the power of the right foundations. When systems are modernised, complexity removed and technology applied with purpose, acceleration becomes natural.
Local Talent with Global AmbitionRowan Campbell‑Pilling represents the very best of Sheffield. He is hard‑working, grounded and ambitious. Supporting someone from our region is something we value, but the decision has always gone far beyond geography.
Partnering with Rowan has been a no‑brainer. He’s sharp, determined and not afraid to take calculated risks — the same mindset we bring to helping organisations transform through IT and technology. We’re proud to back a local lad with serious talent for the second year running.
Daniel Bumby
Managing Director
This shared appetite for progress drives the partnership forward. Whether we are helping organisations simplify operations, modernise their technology estates or accelerate growth through AI and innovation, our goal is the same: to create the right conditions for sustained performance.
Powered by Simoda: Simplify. Modernise. Accelerate.The launch of Powered by Simoda marks an important evolution in how we help organisations navigate rapid technological change. The approach focuses on three core principles:
- Simplify complexity across systems, processes and ways of working
- Modernise IT environments to be secure, scalable and AI ready
- Accelerate outcomes through data driven insight, automation and innovation
Elite motorsport mirrors these principles. Performance depends on clean data, precise engineering and the ability to interpret information quickly. The same is now true for every organisation working to stay competitive.
This partnership reflects exactly what Simoda stands for. With the launch of Powered by Simoda, we’re focused on accelerating business outcomes through technology, data and AI. The parallels with elite motorsport are undeniable — success is driven by precision, insight and the ability to make the right decisions at speed.
Kate Hill
Commercial Director
As AI and automation continue to transform industries, our aim is to ensure organisations stay ahead with confidence.
Looking Ahead to the 2026 SeasonThe step up into GB3 is a significant challenge for Rowan Campbell‑Pilling. Faster cars, tougher circuits and a European race calendar will push his performance even further. However, we’ve seen his work ethic first‑hand, and we know he has the discipline and drive to succeed.
Throughout the season, we will continue sharing updates, insights and behind‑the‑scenes moments as the journey unfolds. We are proud to stand alongside Rowen as he enters this next chapter, and we know the city stands behind him too.
