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The era of facial recognition

Updated: Sep 2, 2022

Here at Simoda we are very excited to be growing our data cabling, wireless, CCTV & door access service delivery team. I mentioned it to a customer in a recent conversation and we got on to the interesting subject of facial recognition & CCTV.



During the chat I said "I find it quite comforting that we are living in a world full of CCTV", the customer had some reservations about 'big brother' watching what we do but we both agreed that in general camera coverage is good, we had a really good debate I even said that when I am asked for faceid to access my phone or make a payment I tend to smile like I am having my photo taken, yes I know that is a little strange.




Anyway facial recognition is not a new technology, however due to the commercial availability of the technology we are starting to see an fast increase in the adoption of facial recognition across multiple use cases, here are a few that are making most of the noise.

Customer experience

In the world of retail, It would be great to survey everyone who enters your shop, did you enjoy the experience ? A common way to do this was to have a survey box on the way out of the store, you know the ones with 3 faces, green smiley face, amber face & a red sad face, it was encouraged to press how you felt the store experience was, however most people simply didn’t press or actually pressed the wrong one.




With the introduction of facial recognition the survey can be done via the cameras and using AI to give you real-time feedback on the store experience.

Suspicious or concerning activity

This is the area where the application the technology is driving the most value, obviously facial recognition is a major force in the fight against crime, we have seen the Home Office investigate the use of facial recognition to monitor convicted migrants. A big advocate of the technology in what they call LFR (Live Facial Recognition) is the Met Police, where despite ongoing concerns from civil society groups, lawyers & politicians are continuing to develop the technology and use across London sites which includes Leicester Square, Piccadilly Circus & Oxford Circus.




We are seeing the deployment of facial recognition in a variety of instances in relation to activity monitoring, such as the using the technology to help the care system monitor patient activities, and alarm when concerning incidents happen.

Access control

Authorised access has come a long way from using keys, pin codes, cards, and fingerprints. We now find ourselves stepping into the era of face recognition. The use of face recognition in access control and time attendance has been an inevitable trend, which creates advantageous “touch-free” experience. With the advancements in A.I & deep learning technology face recognition brings better security and improved efficiency to access control and time attendance tracking, making them easier than ever!




Summary

These are just a few of the use cases for facial recognition technology, our team have lots of experience in CCTV design, install & support and the tight integration with I.T Simoda are perfectly positioned to help you solve issues, address challenges and achieve objectives.

Contact me on

0114 553 3600

Thanks for reading




John Delamore


Services Director


Simoda Limited

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